According to Scobel …
1. It’s real time.
Twitter, Facebook and Friendfeed are all moving toward architectures and displays that refresh in real time, or let you see what’s happening right now. We are at the extreme beginnings of that trend. You really should watch the video of the panel discussion I moderated on the state of real time search to get a sense of where this is going. That panel discussion will be remembered for years as a key point. One of the panel members runs Facebook search team. Yes, Facebook is working on real time search. (That video is in two parts since the meeting ran almost two hours long. I really do recommend watching it. Part I is here. Part II is here.).
2. It’s mobile.
You’ll see this more next week when the Where 2.0 conference rolls into town, but if 40,000 iPhone apps hasn’t convinced you yet, nothing will. On Monday I’m meeting with Nokia to find out the latest.
3. It’s decentralized.
Look at my behaviors. I’m all over the place. Six years ago I did only one thing: blog. Now I Flickr. YouTube. Seesmic. Friendfeed. Facebook. Twitter. And many more. Go to Retaggr and see all the places I’m at.
4. Pages now built out of premade blocks. (widgets)
5. It’s social.
This seems obvious to anyone on Twitter or Facebook, but how many businesses add their customers to their pages? Not many. Silicon Valley has done a horrible job so far of explaining why adding people to your websites matters.
6. It’s smart.
We’re seeing more and more smarts added to the web every day. Tonight Wolfram’s new search engine turned on. Have you played with it? That’s the 2010 web and check out what you can do with it.
7. Hybrid infrastructure.
When I visited 12seconds.tv in Santa Cruz they told me they were using a hybrid approach: they own a rack of servers but they also use Amazon’s S3 to “cloud burst” or take up the slack for files that are popular. My employer Rackspace will have more to say about that trend too over the next few months.
– – – – – – – – – – –
My initial thoughts…
Watching the social web evolved over the past few years, I think Scobel is right on. Other things I’ve noticed:
- Brian Solis sums it up well when he said, “There’s too much ME in Social MEdia.” Too much focus on “What are you doing?” and “What’s on your mind?” We’re so busying trying to create our identities, we sometimes forget how to make meaningful connections. What about asking “What inspires you? or “Who do you want to thank?”
- Social Media is sociology, not just technology. Tools alone don’t make it social. You need people to make it social.
- The target audience is getting younger and younger. Kids today as young as 5 years on on Club Penguin on Webkinz. Is that too young? Do they actually get what they’re doing?
- One of my favorite quotes – “MySpace and Facebook were cool until old people jumped on and ruined it.” So tell me, what age is considered old? (Don’t answer that.) One thing I can say about about this… Facebook has trained a good percentage of new online users how to upload photos, embed links, leave comments, rank content and share stuff. My mom sends less spam email now because of it.
- People are no longer afraid to blend personal with professional. In fact, it adds a human element to business, which can easily get lost in the process of institutionalization.
- What’s next? Enterprise 2.0 – Doing more meaningful business. The SHARE economy. Connecting dots faster internally and doing business differently.